In the marketing world branding is described as creating a name, symbol or design that distinguishes a product from other products.
In other worlds with so many products and options out there how do you make your product stand out?
This week I am deviating from travel posts and focusing on branding posts. I am engaged in Blogging University
offered by The Daily Post.
Today’s assignment: setting goals
I have four goals for my blog
- Increase to 50: The number of friends and family engaged with my posts
- Build a consistent branding name throughout Instagram, Twitter, Youtube, Snapchat and Facebook
- Grow a base of followers to 100 by December 2017 and to 200 by 2018.
- Publish 2 posts per week and engage in 10 comments per week and stimulate 10 weekly engagements to my content, beginning June 2017
The ultimate purpose of my blog is to leave a footprint of my travels. I want those who know me and come after me to hear, see and feel the places that I have traveled to and know the stories behind the destination. An intelligent branding campaign will introduce my content to a wider platform.